Know what's in your food before you buy it.

Overview

A food label, translated into a straight answer.

Emma scans a barcode or a package and returns one clear verdict — eat this, or avoid it — backed by the additives, sugars and allergens it found.

The product had to be readable in a supermarket aisle, one-handed, in a few seconds.

Challenge

Turning dense nutrition data into a single glance.

Ingredient lists are long, inconsistent and full of chemistry. Showing everything would be useless; hiding too much would feel untrustworthy.

Approach

Score first, evidence underneath.

We led with a 0–10 score and a colour gradient, then let people pull up the detail — hidden sugar, additives, allergens, toxins — only when they want it.

Bold display type and high-contrast cards keep the verdict legible at arm's length under supermarket lighting.

Outcome

A scanner people actually trust.

The app ships a full scanning flow, a product database view and an advice layer that explains every rating in plain language.

Live